For indie artists and bands I see as a common misstep they frequently take when they’re just getting started developing their brand in the marketplace. That disconnect is what we as audience members expect to see and hear from the stage, whether it’s a festival platform, a church platform or an outdoor pavilion. We’ve heard the music, we’ve checked them out on social media, but when we show up to experience them in a live concert setting it’s really not what we expected. There’s a disconnect.